Teach the AI to write like your business
Tell the AI about your business, your customers and your voice once, choose which AI writes, and let it do routine work by itself.
For business owners. 8 minute read. Updated .
Generic AI tools start every conversation from zero. In Stratafold, each website has a standing brief, and everything the AI does there follows it: drafts, search listings, social posts and reviews. Write it once and everyone on your team benefits.
Open Teach the AI in the menu. Owners and admins can change it; everyone else can read it. The switch at the top, Let the AI write for this website, turns the AI on or off for the whole website.
Start from a ready-made brief
Under Your business, choose the closest Ready-made brief and then Use this brief. There are briefs for florists and gift shops, cafés and bakeries, local shops, beauty salons, trades and home services, restaurants, fitness studios, clinics, legal services, design agencies, nonprofits, financial advisers, fashion shops, estate agents and software companies. Each includes sensible guardrails, such as “not medical advice” for clinics.
Use this brief fills only the boxes you left empty. If you have already written something, it asks first: Fill only the empty boxes keeps your words, and Replace what I wrote swaps them for the brief’s.
Then make it yours. A ready-made brief is a starting point, not your brief.
Describe the business precisely
About the business is the most important box. Specifics beat adjectives:
- Weak: “A leading provider of quality flowers.”
- Strong: “A family florist in Leeds making seasonal bouquets and wedding flowers, with same-day delivery across the city.”
Who your customers are says who reads what you write and what they care about. What your business does and What you mostly write about tell the AI what it will mostly be asked for, such as product listings and seasonal blog posts.
Set the voice
Under Voice, pick one of nine Tone of voice choices, from Professional to Minimalist, and use More about your tone for nuance. House rules is for rules: claims you can’t make, how you like things laid out, spelling.
Under Words to use, list words to use where they fit naturally. Under Never use, list the phrases that make you wince. Writing language sets the language the AI writes in, such as English (United Kingdom) for British spelling.
Anything else is for instructions that fit nowhere else.
Choose which AI writes
Under Which AI writes for you, pick the AI: Claude from Anthropic, GPT from OpenAI, Gemini from Google or Kimi from Moonshot AI. Choices marked (your key) run on your business’s own AI account — see Use your own AI key. If your key is for a different company from the AI chosen here, the AI buttons say Choose the AI your key is for: pick that company’s AI and save.
Longest piece it may write is Short for notes and captions, Normal for blog posts or Long for articles and guides. Creativity decides how much the wording varies between drafts; not every AI offers it.
Check what the AI is told
The What the AI is told panel shows the exact instructions your answers produce, updating as you type. They begin: You write for “your website’s name”, a business website managed with Stratafold. If something there surprises you, it will surprise the AI too. With every request the AI also receives the boxes of what it is writing, including your instructions for each box, and its answer is checked against them before it is saved.
Things the AI does on its own
Under Things the AI does on its own, choose Add one to let the AI do routine work without being asked. It starts as Search listing for new posts: whenever something new is added, the AI writes how it shows in Google. Under Do you can instead have it suggest improvements to what you publish.
Limit it to some kinds of content with For, or leave them all unticked for every kind. The AI never publishes anything on its own.
Guardrails that are always on
Whatever you write, the AI is told not to invent facts someone could check: prices, statistics, addresses, awards, client names, testimonials, legal or medical claims. If something needs a fact you didn’t give it, it writes around it instead of making it up.