Choose how each post shows in Google and when shared
Write the title and description search engines and link previews show, by hand or with AI, and have the AI do it for everything new.
For everyone. 5 minute read. Updated .
Every post, product and page has a How it shows in Google and when shared panel beside it. It holds what search engines show for it, and what appears when someone shares its link. Your website hosted by Stratafold uses it by itself, and so do connected websites.
The boxes
| Box | Keep it to | What it’s for |
|---|---|---|
| Title in search results | About 50–60 characters (at most 70) | The blue link in search results |
| Description in search results | About 140–160 characters (at most 170) | The words under it |
| Main search phrase | One phrase | The search you want it to be found for |
| Other search words | Up to 12 | Related searches it answers |
| Title when shared on social | At most 95 characters | The title in link previews on social media and chat apps |
| Description when shared | At most 200 characters | The text in that preview |
A box that is too long says Shorten this to … characters, and Save and Publish wait until it is fixed.
Let the AI write it
Choose Write with AI in the panel, or Write the search listing with AI from a post’s menu in your list. The AI reads the post and what you taught it, picks the search your customers are most likely to make, and fills in every box. It uses your Words to use where they genuinely fit.
It is marked Written by AI, and you can change any of it. Writing it doesn’t count as a change to the post itself, so it never clashes with someone editing.
Do it for everything new
In Teach the AI → Things the AI does on its own, choose Add one. It starts as Search listing for new posts: whenever something new is added, including AI drafts, the AI writes how it shows in Google within seconds. Under For, limit it to the kinds that have their own page on your website.
Give every published page its own title and description, and keep web addresses short and readable. Search engines reward pages that answer one question well.
For developers: show it on your own site
The delivery API returns an seo object with each item. In a Next.js site, for example:
export async function generateMetadata({ params }) {
const { slug } = await params;
const post = await getPost(slug); // your call to the Stratafold delivery API
return {
title: post.seo?.metaTitle ?? post.title,
description: post.seo?.metaDescription,
keywords: post.seo?.keywords,
openGraph: { title: post.seo?.ogTitle, description: post.seo?.ogDescription },
};
}